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SUP,
IMFR is a creative digital consultancy and influencer agency; with an anti-normative approach. Fulfilling its role as the first and only street-cast model agency of the GCC, we advise brands on how to become an integral part of community online and IRL.
We believe in supporting quality local talent. IMFR is here to facilitate and inspire a new wave of creative movement through the lens of the regions unseen, subversive, daring creatives.
LATEST PROJECTS
Dubai's leading influencer marketing and creative strategy agency
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Fashion Influencer Campaigns in Dubai | Beauty Influencer Marketing in UAE |
Regional Campaign Management | Cross-Market Influencer Partnerships |
Campaign Concept Development | End-to-End Influencer Management |
Access to Top-Tier Creators | Collaborations with Luxury Brands
SERVICES
TALENT AGENCY
➊ TALENT MANAGEMENT
➋ EDITORIAL & COMMERCIAL BOOKINGS
➌ IMAGE DEVELOPMENT
➍ GUEST LISTING
How IMFR delivers ROI for brand partnerships.
Professional development services, such as brand positioning, career guidance, and mentorship. Artists, including influencers, models, photographers, stylists, trap stars, directors and personalities, are supported to achieve their personal goals and effectively engage with the next generation.
We connect brands with the right talent and craft strategy-led campaigns for luxury, fashion, beauty, and lifestyle across the UAE & MENA.
Forging well-aligned brand partnerships that foster a digital impression of excellence; including but not limited to editorial and commercial endeavors with coordination of photo shoots, digital campaigns, endorsements and creative exchange with brands and publications.
Influencer marketing agency for luxury, fashion and llifestyle brands.
Accelerating social presence by identifying each talent's unique brand niche and executing test shoots and creative agency productions. Developing brand guidelines and standard procedures to refine their image across both digital platforms and real-life interactions, creating a cohesive and impactful presence.
Curating guest lists of influencers and relevant profiles for event attendance and coverage, we ensure your events receive maximum exposure and engagement. Our meticulous approach guarantees the right voices are present to amplify your message and enhance event success.
➎ TALENT HOSPITALITY
Experts in festival logistics and artist hospitality, we seamlessly manage talent schedules from arrival to departure, providing itinerary management, cultural guidance, and personalized hospitality. Our roster includes esteemed artists like Wu-Tang Clan, Dave East, Nasir Jones, Jorja Smith, Lupe Fiasco, Busta Rhymes and more.
CREATIVE STUDIO
➏ DIGITAL PRODUCTION
Using digital mediums to interact and engage with audiences, generating strategic creative ideas and producing influential, trending content. This includes user-generated content campaigns designed to drive engagement for brands and their offerings.
➐ DIGITAL MEDIA STRATEGY
Connecting brands with top influencers across UAE & MENA
Tailored plans to maximize online presence and impact across Instagram, TikTok, and the web for our global clientele. This includes strategic council on media amplification, vanity metrics, asset division, roll out strategy and digital expertise to best leverage viral moments and maximum impressions.
➑ CASTING DIRECTION
Access our exclusive talent and creative network.
The agency's well versed network and dedication to diversity guarantees a casting portfolio that connects with audiences worldwide; acting as the ultimate resource for matchmaking brands with deserving profiles for creative profiling, editorial and commercial campaigns.
➒ CREATIVE CONSULTANCY
Strategy-Led Campaigns That Deliver Measurable Impact
Create and direct to enhance your goals with a fresh cultural and creative perspective.
This extends to identifying target audiences, optimizing digital platforms, and leveraging trends and technologies for sustainable growth in the digital landscape.
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